The confusing understanding of terms and concepts is due to the constant fusion and creation of new words in this marketing world. This is what happened with Social SEO, which was born from the strategic combination of SEO and social media.
However, this misunderstanding has been due to the wrong objectives we have given it, such as, for example, positioning a website or a blog in search results, based solely on the opening of a social network. When things seem not to be just like that.
So, here in this article, we will talk about what Social SEO is and some tips that will help you achieve that dreamed position in search engines, with the help of the boost of social media.
Read carefully:
What is Social SEO?
As mentioned in the introduction, Social SEO is the union of SEO and Social Media strategies .
This means that it is an integration of optimization and dissemination knowledge that leads companies to have greater visibility in search engines, while becoming better known among customers.
Social SEO, seen from a broader perspective, is responsible for coordinating the most important online marketing channels today, such as content marketing , search engine positioning , social networks and e-mail marketing .
The main objective of Social SEO is to achieve impacts from content found on a well-optimized website and then disseminate it through social networks.
This not only results in good positioning but also high levels of reach, engagement , relevance and influence that make the brand better known, attractive and trustworthy.
Do social networks rank websites in search results?
Who better to answer this question than the king of search engines: Google.
But it turns out that… Google has repeatedly denied social networks as ranking factors.
What it has shown is that, although they do not have a direct relationship, they do have an interesting correlation that helps to boost the achievement of the desired positioning.
It helps in the sense that for Google, diffusion is of great importance, thanks to the fact that it allows promoting visibility among users, and therefore, among search engines.
Likewise, by disseminating information, it creates possibilities for users to remain in the content and for visits by various people to be recurrent.
But be careful here, social networks serve Google in terms of their diffusion capacity, but the fact of having an open account in some of them is not significant for positioning, because Google understands social networks as independent web pages.
How can social media help you position yourself?
We are beginning to understand that for search engines, social networks do not have a significant benefit beyond that which any other website on the Internet could have.
Search engines research and evaluate content to determine the order in which it will appear in results.
In this sense, you might be thinking that the way you could get a better result for your blog or website would be through the creation of good content on social networks.
Yes and no.
Yes, because it is clear that for our marketing strategies to work, we must present relevant information that solves some of our people’s problems through all the media we have access to .
And no, because social networks, although they must communicate with content, have the function of being means of dissemination and, by having good content, the one who will receive the evaluation will be the network and not our site.
Well, not everything should be so arbitrary. In order to reach a middle ground and a beneficial solution, Social SEO has been created .
So, changing the course of the situation: diffusion is essential to attract the attention of users and, the more users click on the links communicated on social networks, the more Google will appreciate the redirection of the content found within the site or blog, to order the position of the search results.
What lesson do we learn?
The first step is to create quality content on our sites that is optimized for users to consume and interact with. As it is very likely that these content will be found on social networks, the second step is to access the networks and promote the content from there.
Conclusion: Social networks do not generate positioning , but they do help as a boost to achieve other objectives that, for better or worse, are related to SEO strategies ; that is, with search engine positioning.
In summary of what was stated in the previous point, doing Social SEO is a very valuable strategy that has the following advantages:
- Increase online visibility
- Generate public engagement
- Greater possibilities for disseminating content
- Provides greater authority to the disseminated site or blog
- Boost quality traffic volume to your site or blog
- Improve relevance indicators
The Social SEO strategy
Implementing a Social SEO strategy to improve your positioning takes time and perseverance. To help you start planning your actions, here are some tips you can follow to achieve this:
Be present on the most influential social networks
Little by little, as we learn more about content marketing, we have come to understand the importance of having a presence on social media for our companies. In fact, having at least one active social media account has become indispensable.
Among the most influential social media platforms, Facebook and Google+ are at the top of the list. Pinterest and Twitter follow , although YouTube is also included due to its strong SEO component.
However, it is important to remember that a company’s choice of social network should be based on what it offers as a brand and its style of communication, not just on which one benefits Social SEO the most.
Do you already know which social network to choose for your business? Read this article and choose the network that best suits your brand .
Be present on Google+
As explained in the previous tip, Google+ is one of the key networks to use in Social SEO . If you think about it, it makes a lot of sense to use it since there are very obvious links between this social network and Google itself. Don’t you think so?
Well, it is also important to understand that it is not about immediately opening a Google+ account, but rather having an active and frequently used account, with relevant content and an optimized profile.
Count on social signals
Social networks have markers that allow identifying different user actions, such as:
- Facebook “likes”,
- Pinterest Pins ,
- Twitter retweets
- The possibility of sharing on all social networks,
- Inter alia.
All of these user actions represent, in turn, social signals that generate trust in other people to access certain content.
These actions do not in any way trigger the interests of search engines. However, what does trigger their interest is the consequences of these activities .
Optimize profiles
It is advisable to apply SEO to social media profiles and the content that is disseminated. Sometimes, users search for a specific keyword and the profile may appear in the results.
Hence the chain that can be generated from the profile redirecting to your site or blog.
It is therefore recommended to pay attention to the titles, descriptions and captions of the content.
But also, the number of posts, the ideal hours and the frequency. And most importantly, the description that the profile allows you to make of your business with the respective links that redirect the user.
Use a blog
A blog is a space that represents the point of interaction between a website and social networks. Today, it serves to attract new visitors and thus become an authority and influencer on a topic.
They have the ability to promote content and therefore improve the overall positioning of the website.
They are also allies of social networks. A blog should direct the user to use your social network accounts as well, but social networks should do the same for the blog.
Social media buttons
In the same dynamic as the previous advice peru mobile database, social media buttons play an extremely important role.
Your blog and website must have these so that users can promote and share content through their own profiles.
Find the best place to place them. Make sure they are visible and easily accessible to the visitor, but at the same time do not interrupt the reading or the reader’s overall experience.
Provides solutions to people
For companies and brands in general, social media has become the ideal digital way to disseminate campaigns, announcements and relevant content.
However, it is important to note that before thinking about which of all these topics to publish, you have to take into account the most important factor: the person .
What information do users really need?
Before you start posting on social media, it’s vital to think about this question. In addition to serving as a filter when communicating, it will also act as a promoter of the information that users DO want to consume and that they might actually be searching for organically.
Persuasive writing
No one knows more about persuasive writing than copywriting . The world of communication is primarily designed to be delivered in written form. Therefore, it is wise to take the time to learn this technique.
At the end of the day, we are inviting users to come in and consume content, and to do so, we must learn to write a tempting title, an attractive social media caption, and above all, fun, informative, and quality content.
Keywords
We have already talked about keywords in a previous article. As incredible as it may seem, keywords also apply on social media!
Of course, as is always recommended, keywords should not appear in texts in a forced manner, but rather in the most natural way possible. It is even acceptable to use terms related to the main keyword.
Create captions, descriptions, titles and short trends the best free software texts that invite users to read the content, using keywords.
In this way, it may happen that search engines take into account that legend with that word, directing the user to enter the profile and therefore, to the links that you have left in those texts.
Social media elements that influence social SEO
There are certain elements to consider when carrying out Social SEO, which in fact do not go far from the original SEO budgets in content marketing.
Number of followers and contacts
It is important to focus on getting quality followers, that is, those who are truly interested in what you offer as a brand.
In this sense, the more quality followers follow your social media profile or profiles, the more your brand will benefit.
The number of followers means a greater chance that more people will access your content distributed through such means.
Number of tweets, likes, pins, +1s, comments, mentions, etc.
These bookmarks are equivalent to external links that you can receive on your site or blog. This way, when a person shares or likes the post, other users can enter by feeling motivated by the person who made the bridge between you and new users.
Age of profiles
Just like websites and blogs, the older they are, the more accumulated visits they will have. But… what will happen with newer profiles?
They also have the opportunity to become recognized in their field of action.
I present to you this article in which we talk precisely about how to battle with those big old ones that monopolized all the possibilities that SEO offers us: How can small sites compete in SEO with big sites?
Volume of publications
The higher the frequency, the greater the chances of having users constantly coming back to consume our information.
Direct links to the site and blog
When we publish an article from our blog on social media, we are already inviting users to enter our blog.
However, be repetitive on your networks with the invitation to users to enter. Only then will Google and other search engines begin to position you.
The key to success
All strategies require the integration of fax database diverse knowledge, in order to achieve a goal more effectively.
The same thing happens in Social SEO, whose strategy is formed by the joint work of SEOs and Community Managers.
Each one with their own methods and knowledge to attract more users. Now together? The perfect plan!
Therefore, we can only conclude that Social SEO exists and is a reality that can never be ignored when it comes to digital media.
Now that you have clearer information about the scope of SEO and Social Media together, have you already started to rethink your Social SEO strategies?