I could go on and on about each and every one of them to go into more detail about the features and virtues that make it a unique and incomparable service. However, for the purposes of this article, I would like to focus on just one of them: Google+ , which beyond being a social network, is an infallible key to online positioning.
Getting down to business: About Google+
As I mentioned in the previous point, Google+ is a service that belongs to the Google Inc. network and as such, it is a social network that was launched in June 2011.
Google+ requires that its users be over 13 years of age, although its policies are becoming more rigorous and careful for the safety of users who decide to open an account there.
Today it has around 570 million active users and is positioned as one of the social networks with the most followers not because of its popularity, but because it is linked to YouTube and Gmail.
Additionally, it is available as an app by default on Android mobile devices. It can also be purchased on iOS operating systems and installed on desktop computers.
The creation of Google+
Google is the company’s fourth attempt to enter the world of social media and emerged in the wake of Google Buzz and Orkut.
Google+ began to gain greater potential thanks to the fact that in 2012, Google promoted the creation of a profile on the social network almost as an obligatory thing. Thus, in order to use all the features and services of Google Inc, such as YouTube, users had to have an open account on Google+.
On the other hand, since its creation, Google+ has proven to be a great marketing tool to generate visibility . However, despite its potential, it continues to be a misunderstood and underused platform by many businesses. Because, beyond its function as a social network, it is a powerful promoter of content in the search engine and not many people know it.
What is Google+
Google+ is a social network that, like any other, allows you to interact with people and companies. However, Google itself does not call it a social network but rather a social layer . What does this mean?
This platform has the ability to combine social interaction with many other services in a transversal way. That is what we were talking about in the previous points! Hence its strong influence on web positioning and the reason why we cannot ignore the use of Google+ for the dissemination of our content, brands and businesses.
What is Google+ for?
The greatest use of Google+ is to display the netherlands mobile database content that we share publicly, both on our personal profile and on a business page that we have how to make a business, in search results.
Unlike other social networks , where published content gets lost in the timeline, on Google+ content always lives thanks to the fact that sharing information there regularly makes it indexed and can appear in Google searches.
Isn’t it great?
In short, any content delivered through Google+ increases its chances of appearing to users when they perform a search with the associated keywords.
Types of accounts
Social networks generally offer two types of accounts: personal and business, whose characteristics differ in the versatility and scope of the content and the number of followers they can reach.
Personal account on Google+
Now all Google accounts – Blogger, YouTube, Gmail and Google+, just to name a few – are integrated into one. So, regardless of where the user is located, their identity will be the same.
Personal accounts are necessary for proper management and development in the Google universe and are even necessary to access business accounts.
If you don’t have a Google account yet, you can start by creating a personal profile here.
Google+ Business Page
The main difference between a personal account and a business page is that you can include information related to your business, links to your website and other social networks that you manage. It will also be very important to add information about the professional practice that you carry out in your business, the keywords (essential) so that you can appear in searches that people do on Google and thus increase the possibility of bringing more visitors to your Google+ page or even your website.
Profile on Google Plus
As you have seen, Google+ is a social network that is widely used around the world. Having a company profile on Google Plus can be an excellent SEO and content strategy . When well-designed, the page can increase the visibility and authority of the website or online store.
Technical execution: Creating the profile
From a technical point of view, creating a business profile will not take you much time. To do so, you will need to follow the following steps:
- Create a personal Google account. If you don’t have one, it’s a good idea to create one immediately.
- Access the “Pages” menu located on the left side of the screen.
- Click “Create Page”.
- Choose the category according to the characteristics of your business or company.
- Choose the subcategory so that the business or company is well classified.
- Fill in the fields with information such as the page name and age restrictions.
- Change and add information.
- Share the page with your contacts and let people know about your brand.
Now you know how to create your profile, but… Does the page contain the necessary information to make it a success? We know that this point generates doubts, so we will give you some fantastic tips:
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Complete the profile to the maximum
It may seem like a simple tip, but many the chosen product and receive people forget to fill out their profile correctly. Aside from posting interesting information for the public, it is important to pay attention to updates when necessary. For example, the address of the company may change and you need to inform people about this new location how to make a business.
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Participate in communities
Groups/ Communities are great places to gain new followers. This allows the company to get closer to the public.
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Hangouts are good for communication
Using Hangouts is a great idea for answering customer questions, offering webinars, etc. Its importance lies in the fact that it is a good way to chat with fans and humanize the brand.
Without a doubt, a business profile on Google+ can greatly improve the direction of your business.
Characteristics
Google+ has some features that make it unique. Check out the specifics of this social network below:
Circles
Circles let you organize people into groups or lists to share, including across Google’s various products and services.
Hangouts
This feature allows you to communicate via instant messages and private video conferences between people you have added to your circles. You can also create webinars or public video conferences that are broadcast live to an unlimited number of people how to make a business.
Interests
It serves as an interface for the Google search engine, allowing users to identify topics of interest to share with others.
+1 button
It is the equivalent of the “like” button on many other social networks. However, it is much more than just giving a like on the network. The +1 button greatly influences the positioning of websites.
Others
You can also upload photos and videos using the option, and you can also edit the content, organize it, and retouch it using the functions inside.
Criticisms that the social network receives
Criticism of Google+ is frequent, but nothing is so strong that it would make the network disappear and leave its users adrift how to make a business. Since its creation in 2011, many complaints have arisen about poor resources and problems with updates. Limited resources are the result of poor investment in this purpose.
Another issue that raises a question mark in the minds of both businesses and individuals is the integration of contacts with Gmail . Often, excessively old email addresses appear and people who no longer check their account end up being part of the network, thus, outdated contacts become part of it.
Although these criticisms exist, it is important to highlight that a social network can be extremely efficient despite its defects. This is because it is necessary to take advantage of the positive aspects and know how to use it correctly.
To finish
Google+ is not a competitor to Facebook or any other social network, as the media has often tried to portray. Google+ proposes another method how to make a business, another mentality, another approach to turning the issue of social integration around.
Ultimately, it is a network with a great advantage that cannot be wasted to disseminate our content and much less communicate our brands and businesses.
Let’s just remember one thing:
It is not about opening the Google+ social fax database network without reasons or strategies. It will be of no use if it is not kept active, updated, of quality, interesting and in line with people ‘s needs .
Do you already have an active Google+ account? If you are still not convinced by the fact of positioning, you can consult the direct link of the social network on how it works, its virtues and advantages: Google+ Help
On the other hand, if you already have a Google+ account and are having success with it, leave us your opinions and ways of using it in the comments, we will be happy to hear from you!