The beginning of 2022 forces us to reflect on what may happen in the field of digital marketing in the coming months.
A new year in which the development of the digital revolution will largely determine the success or failure of some of the trends that different organisations and entities have pointed out in their initial forecasts and that Inbound Colours has compiled as a summary in this article.
Table of Contents:
Digital assistants such as Siri , Amazon Alexa , Google Assistant and Cortana are increasingly present in our lives.
assistant
And many companies, aware of this, have nigeria telegram data begun to implement chatbots in sales processes, lead generation or customer service, among other functions.
A significant fact in this regard is provided by the Digital Report Spain 2021, which indicates that 35% of searches made on the Internet by Spanish users are done without writing or even looking at a screen.
This voice search trend (voice marketing) will reach a significant projection in 2022, since it is estimated that the market value of voice are micro-influencers good for your business? Find out here purchases will reach 40 billion. Consumer spending through voice assistants is also expected to reach 18%. And the trend is skyrocketing since by 2025 estimates indicate that 13.5 billion voice assistant devices will be reached, according to the study Voice Assistant Market: Player Strategies, Monetisation & Market Size 2020-2024 prepared by Juniper Research .
2. Artificial intelligence
Some industries in sectors such as it email list banking, pharmacy or education are already using artificial intelligence for their marketing objectives. Initially, to automate reporting and analysis functions ( marketing automation), but its use will spread in 2022 thanks to artificial intelligence, a technology that will allow us to predict how consumers will act in their future purchases, studying their previous history and behavior.
artificial
3. The metaverse
In 2021, Facebook made the word metaverse fashionable, a concept that describes an immersive and multisensory experience in the applied use of various devices and technological developments on the internet. There are already different organizations working on the development of a new virtual digital world where we can carry out many actions of our daily lives.
But when Mark Zuckerberg announced the Facebook metaverse. He also mentioned many other features such as augmented reality glasses. Hracelets for virtual interaction, haptic gloves and many other devices. That will be on the rise in the coming months, and that we should consider in our marketing strategies.
4. Hybrid events
The pandemic caused the cancellation of many in-person events, both in 2020 and 2021. Overcoming many obstacles, some of them were able to be successfully carried out virtually. Generating a format that has already become established among us.
webinar
That is why the hybrid event forma. Which combines the best of in-person events with the best of virtual events, is seen as an upward trend. Events, seminars, conferences, webinars or product launches will always be an excellent. Way to promote our brand among our current and potential customers.
5. Customers vs. people
Another digital marketing trend in 2022 focuses on the human gender. As marketing is evolving from a customer-centric strategy to a human-centric strategy.
It is a reflection of the evolution of the way brands and people connect. In an increasingly personal interaction that seeks to help build longer-lasting relationships with customers.
6. User Generated Content
User-generated content (UGC) is a booming tool for 2022. A tool that can allow us to boost our brand image, while enhancing SEO and improving the user experience.
The use of UGC is a direct benefit for companies, since users highly value this type of interaction.