Capturing leads is essential for any Inbound Marketing or Digital Marketing campaign. Likewise, planning and creating actions and strategies to do so is also essential. And this is where we have hit the nail on the head, the question that all brands and companies are asking themselves: How can we capture more leads?
We focus on generating leads and capturing data from potential clients, through the application of different strategic proposals that are formulated below.
1. What is lead capture?
To understand what lead generation is, we must first define the term lead. A lead is a website user who provides us with their data through a form, thus becoming a contact with whom we can follow up.
Taking into account the stages of the ivory coast telegram data consumer funnel, the strategy begins in the awareness phase, making the company or brand known to users. The objective is to capture leads and identify potential consumers, filtering potential ones and advancing through the stages, in order to allocate resources to qualified leads.
From here, lead capture is made up of all the actions that seek to obtain these contacts in order to create a database relevant to the stated objectives. It can be understood as the process of searching for and acquiring contact data of users potentially interested in the content being offered in order to subsequently send them the information.
2. How to get leads
To obtain user leads, they must are micro-influencers good for your business? find out here visit websites, blogs or view the content being offered, generating an interaction with the brand or company. The user data that is being shared is stored in the database and becomes active in order to launch the different marketing actions of the proposed strategy, whether digital or offline.
In the lead capture process, two phases can be distinguished :
Traffic generation . The goal is to generate it email list traffic and direct users to web landing pages through different means, such as SEO and online advertising, two of the most popular disciplines.
Obtaining contact information . With web traffic, we now have the actual generation of leads, when users will provide their contact information.
3. Elements for lead capture
Before proposing some of the essential strategies for lead capture, let’s take a look at the main elements that can help in setting up these strategies:
Landing pages are the destinations where users arrive and enter their data. Landing pages must impact the user with their design and content. But they must also have some basic acquisition functionalities, such as a good CTA.
A CTA (Call To Action), as we mentioned in the previous point, is the button included. In landing pages that must stand out and attract the user’s attention. Likewise, we must also highlight pop-ups as emerging elements. That allow the user to be offered an opportunity for immediate action.
What is lead capture?
Forms are the elements that appear after clicking on landing pages and that users fill out with their contact information. These should ask for just the right amount of information so as not to invade their privacy, therefore. A proposal of key questions about the audience should be made.
Thank you pages are a type of landing page that. After offering contact information, usually redirect users to a thank you page. This is where the content is delivered to the user.
Follow -up emails are a personalized way to deliver content to users and thus establish a bond with them.
4. Lead capture strategies
With the elements defined, we propose some strategies to generate and capture leads from the traffic received.