Three years ago, there was already talk of the unstoppable success of podcasts , an audio format characterized by its timeless listening. But what if we told you that in 2023 a new way of doing podcasting is triumphing ? We’ll explain it to you in this article!
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The podcast arose from the development of the podcast and therefore has a certain relationship with it. In this way, the video podcast is a namibia telegram data new audiovisual format , also on demand and segmented by chapters, which is characterized by transmitting a message to a specific audience. Thus, these are the main characteristics of the video podcast:
It’s a more personal format than a podcast . People can see you while they listen to you, being aware of your facial expressions as well as other details that go unnoticed through audio.
It’s very diverse . A video podcast can all about marketing for small businesses be humorous or more serious, and can cover all kinds of topics: marketing, literature, suspense… So you can let your imagination run wild!
It’s not difficult to produce
If you decide to create your own video podcast, it’s as simple as deciding on a topic, recording it, and editing it (we’ll explain how later).
It can be used from any smart device, although it email list people consult it from their mobile phone.
Below, we tell you why it is so important that you enter this world as soon as possible.
2. The rise of video podcasts in marketing
The second report published by the iVoox Observatory states that podcasts are a booming format, as listening time doubled in 2022 to an average of 9.5 hours per week. Even so, despite the success of this audio format, what happens if we also incorporate the video component?
Apparently, a podcast is the same as a podcast with the added benefit of video
However, this innovation compared to traditional podcasts opens this format to a wider audience. A fantastic opportunity for your marketing strategy. For this reason, more and more companies in this sector are joining in by including video podcasts in their digital strategy. In the world of marketing, differentiation is essential , and video podcasts are one of the tools that are increasingly being used to stand out.
It is also worth noting that in the current digital age, most content is in video format. Which seems to appeal to most consumers. For this reason, it is not surprising to think that video podcasts. Will continue to gain followers and may even surpass traditional podcasting in audiences .