Digital marketing is no longer a new concept for companies that want to stand out in the market. For small businesses, keeping everything running smoothly and managing social media profiles, websites and blogs is an almost impossible task — and that’s where marketing automation comes in.
The term can be confused by many people
as being any action performed self employed database automatically, but marketing automation is much more than scheduling posts or following profiles on social media.
I have put together some important information on the subject so that you know exactly what marketing automation is and how it can help your company reach potential customers on a large scale and in a personalized way. Stay tuned!
What does marketing automation mean?
Marketing automation can be defined as india phone number data the process of using software and technologies to automate, optimize and measure repetitive digital marketing tasks .
This type of strategy helps the team or marketing professional to avoid spending so much time performing repetitive tasks and focus on activities that can improve the company’s results. Generating important data to guide more efficient actions.
Through marketing automation systems
it is possible to send emails to the company’s database (according to the strategies outlined), schedule posts on social media, measure campaign results, among other actions. Below, we list the main ones.
Email marketing
Using software, you can send emails confirming Digital marketing automation your leads ’ actions , such as filling out a form. In addition, the tool allows you to:
segment your email contact list;
use features such as automatic response for certain actions;
carry out mass mailings to promote content and promotions.
Social media
This is perhaps the best-known form of it email list marketing automation. Through specific systems, you can:
automate responses;
schedule posts on social media;
interact with users of these platforms;
monitor comments, likes and shares
track the clicks that the brand attracted on social media profiles.
Landing pages
Through landing pages, you can offer interesting materials to your audience and, at the same time, capture important information about these people.
The landing page usually has a form, where the person fills in their name and email to access content such as:
courses;
e-books;
webinars;
spreadsheets;
checklists;
discounts;
trial periods etc.
In the past landing pages were a lot of work to Digital marketing
automation design and launch, but with marketing automation, everything has become easier. Today, you can choose a landing page template according to your company’s goals, insert the content on the page, and that’s it!
Nutrition flows
Through nurturing flows
it is possible to send several messages. The objective here is to strengthen the relationship with the company’s contacts.
This type of strategy is extremely important for guiding leads through the sales funnel. A good lead nurturing tool will help your business to:
schedule the sending of emails on previously defined dates and times
send messages whenever the person visits a relevant page — the pricing page or the company’s success stories. For example.
suggest similar or complementary content after the person downloads some material on a landing page.