Since that video went viral. A Ocean , with celebrities — and Ocean Spray’s CEO — all participating in the Dream Challenge. The accidental exposure via TikTok has led to Ocean Spray being. A linked to by reputable websites, which have published articles about Apodaca and his juice-fueled, longboarding commute:
Why was Ocean Spray so successful in leveraging
SEO? While the appearance of l, the whatsapp number list addition of Nathan Apodaca’s page to the company’s website was intentional (as seen in the Ahrefs screenshot above), as it gave websites a page they could link to whenever they mentioned the relationship between the brand and the content creator.
The brand also allowed the exposure of the
Apodaca video to run its course and was careful not to intrude into the space created by Apodaca, maintaining the very reason the video went viral, namely its spontaneous and lighthearted nature.
What does this example tell us about apodaca’s was coincidental the relationship between social signals and search rankings? Strictly speaking, social signals don’t directly affect search performance. However, good content does lead to sharing. If enough people share your content, authoritative websites are more likely to represent your brand and link to your site. These links then affect your search rankings.
Reach your target audience
Don’t worry. You don’t have to be on every social media platform. Just figure out where your target audience is and start from there.
After all, we all know that simply sharing content online does not mean it is being viewed by the right people.
For example, if you teach an online course on business subscriber list analytics and you share it in a group for creative writers, you wouldn’t expect the content to gain traction. Instead, it would be completely ignored because it has no value to the members of that group.
However, show the same content to a group of consultants and see how they tell their friends about it. You’ll get even more traction if you share it with a more specific group, say, business analysts, because those are the people most likely to be interested in the course.