Pricing your beauty services is one of the most important parts of your business. It’s important to know your value and not underestimate it, but also not overestimate it. With well-set prices, your business is healthy and you don’t have to country email list live in fear of whether you will have enough to pay for all the items.
Setting up a price list may seem like a difficult and time-consuming task. Don’t worry. In this article, you will learn how to create your price list and update it. Read on.
Do I need to adjust my price list?
If you already have your price list, the first thing we should think about is whether you need to adjust the prices.
The signals that will tell you that your pricing is set up incorrectly are as follows:
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you have a lot of clients, but you can barely make ends meet financially,
- you are trying to be cheaper than the competition,
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in the afternoon hours you noticeably no longer have enough energy for clients,
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During the day you almost have to work hard to get everything done, you can’t even go to the toilet,
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you are losing regular clients,
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clients do not ask for a new appointment after the first visit and do not make subsequent bookings,
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your price list is copied from the competition in the area,
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You offer your services on discount portals.
How to build a price list to achieve better results
Do you also feel that if you want to earn more money, you have to work harder or faster?
Are you in the salon from 8:00 am until evening and your finances are still not working out as you expected?
Do you drink a few coffees or an energy drink during the day to get you through? All of this is not good for your health.
Stress, exhaustion, and irregular eating habits can lead to a loss of energy and motivation to work in the long term, not to mention the need to improve your craft and grow your business further.
This will also affect your clients. They will feel it especially if you are tired in the afternoon and don’t have as much energy for the fifth or seventh customer as you did for the “morning” clients.
They pay for the same service, the same quality.
The result is that clients slowly leave you and prefer to pay at another salon next time.
This is the worst-case scenario that a buy corn tortillas from the grocery store poorly set price list can cause.
How to avoid such a situation? What to do? How to create your price list? Read on.
1. Your price list is set according to your competition
One of the most common mistakes in pricing is copying the competition. “If the salon next door has increased the price of their services, I will increase my prices too” or “I have to have lower prices than the competition because that’s the only way I can get clients” – both approaches to pricing are incorrect and I do not recommend them.
Why?
Your experience and labor costs may be completely different from the salon next door. And even if you have higher amounts, it doesn’t mean that no one will come to you anymore and you will be left broke.
On the contrary, if you “undercut” competitive prices, it can seriously harm your business.
And you don’t want that.
2 most common mistakes in pricing
Marketing consultant from b2c fax the Czech Republic Radim Anděl says on his blog : “I know very well from my experience that salon owners often create prices based on their feelings, according to the prices of other salons in the area, or according to the general opinion of how much the service should cost in the place where the salon operates.”