So when its algorithm sees a salon with high Online reviews will boost customer ratings, it sees it as proof that it’s a professional and trustworthy business. Online reviews will boost It automatically increases its score, which can help buy phone number list it rank higher in search results. And for free.
Of course, there are many other factors that influence this score.
Online reviews will boost Ask for recommendations
Why do so many people ignore this option? It’s one of the easiest ways to increase awareness of your business and attract new clients.
One survey clearly shows that people are more likely to choose a salon or a specific procedure when it is recommended to them by a friend or acquaintance.
-
You have to amaze them.
American writer Maya Angelou once said: “ I have found that people will eventually forget what you said, what you did, but they will never forget how you made them feel .”
What does this mean? You need to make your clients feel great and confident . In addition to professionally performed procedures, you should communicate with them openly and friendly, maintain a pleasant atmosphere in the salon, and learn simple body language basics.
- Clients must trust you
I know I’m repeating myself, but at least you see how important this is.
If you want your clients to recommend you, they need to 100% trust that their friends will have the same great experience you gave them . It makes sense, right? It works the same way with restaurants. If someone asks you where they have good food, you automatically recommend a restaurant where you always have a great meal and have never had a bad experience.
-
Challenge them to do so.
There are several ways to do this:
-
- Just ask them . It sounds obvious, but many beauty professionals avoid this approach. Politely ask a satisfied customer if they would recommend you and give them your business card.
- Offer them a reward . If you think that without a discount or gift, customers won’t recommend you to their friends, offer them a reward for every new client they bring.
- Show them . Share the referral request on your website, newsletter, and social media. Feel free to print it out on a poster and hang it in your salon.
Finally, don’t forget to track how many new customers you’ve brought in based on these referrals . If you’re not happy with the number, there must have been a mistake somewhere. Make sure you’re really offering top-notch services, quality customer service, and communicating properly online.
6. Join forces with local entrepreneurs
Choose the right business partners
Target businesses that have a similar audience to yours: bridal salons, other salons, health centers, photographers, florists… you marketing, pr and the hair and fashion industry know what I mean, right?
You can’t build a business partnership overnight, it requires mutual trust and time. However, it can bring you a lot of new clientele.
Example: You are a hair salon that would like to expand your clientele. You approach a florist on the same street as you, asking if they would be interested in working together. You offer them a promo and they in turn promote your salon. You can do this through your discount card (e.g. 5%), which they can give out with bouquets at the florist. You can b2c fax give out a 5% discount voucher on their bouquets at your salon. A win-win for both of you.
Give them a good deal
Think through all the terms and mutual benefits of this partnership before the first meeting. This way you will have a clear idea and control over the situation.
Explain to them the benefits of this partnership
Okay, you’ve already thought about who you’re going to approach and what you’re offering. Now it’s time to explain to your potential business partner what benefits they’ll get from working with you. To win them over, you need to show themthat you’re a professional and that your salon is top-notc.