Today, digital marketing is developing very rapidly, so it is important to use relevant and progressive tools. In the next five years, the Russian Internet advertising market will continue to grow at a rate (on average by 15% per year) that will outpace the entire advertising market (on average by 8.8% per year)*.
Together with online education experts, phone number library the SkillFactory school , we have collected trends that are definitely worth adopting and testing in the near future.
*Research of the Internet advertising market 2017–2020 from IAB Russia and PwC
1. Personalization
Personalizing your content, products, emails, and more will help you survive among competitors. It is becoming easier to obtain user-generated content thanks to the availability of purchase history, consumer behavior research, and the use of special software. EmailMonks claims that personalized emails based on user behavior perform three times better than batch emails.
People are finally tir of seeing information and advertising ads that have nothing to do with them. In this regard, the demand for subscriptions that filter out 5 main trends in digital marketing content that is unacceptable to the user is actively increasing. 90% of respondents out of 1000 survey said that they find personaliz advertising attractive, 80% – that they are interest in interacting with a brand that provides a personal approach.
2. Artificial intelligence
It is no longer possible to do without it in the field of digital marketing, almost all trends from the list are based on it. Artificial intelligence is a combination of machine learning methods and, based on a large set of accumulated data, AI solves specific problems. AI and neural networks work with Big Data.
In the digital space, AI can analyze search patterns and use data from social media platforms. It helps companies learn how customers search for products online. Today, AI is used in chatbots, email personalization, e-commerce transactions, content creation, and more. In 2020, AI will enter users’ lives even more firmly.
The Higher School of Communications of the Higher School of Economics and the SkillFactory school of online professions are opening enrollment for cmo email list an intensive course in Digital Marketing for those who want to master relevant tools in this field and be a sought-after specialist. Practitioner teachers will discuss real cases with participants. And upon completion of the program. Graduates will receive an official document on advanced training.
3. Algorithmic advertising
Programmatic advertising means using artificial intelligence to automate your ad buying so you can target a more specific audience. For example, real-time bidding is a type of programmatic advertising. This automation is much more efficient and faster, which means higher conversions and lower customer acquisition costs.