On-page SEO helps search engines understand. crawl. and rank pages for relevant user queries. It is a prerequisite for increasing visibility and gives robots a clear signal about the quality of the pages.
In addition to the content itself. this discipline also includes website architecture. loading speed. mobile functionality. and URL structures.
Why is website SEO important:
- It makes it easier for search engines to find and display pages to users.
- It generates better website rankings and therefore more clicks and higher traffic.
- Thanks to good reviews. it strengthens the credibility of the brand.
- It supports the creation of content that meets the needs of the audience.
- It serves as a foundation for further SEO work. such as building backlinks.
On-page SEO can generally be divided into three parts: Content. HTML. and website architecture.
Contents EEAT factors
You’ve heard it a hundred times phone number database before. and you’ll hear it again. Content is king. And optimization without content is like a hot sports car without an engine. It looks great. but it won’t go anywhere.
But not all content is the same. To get the most out of your website’s SEO. you need to be thoughtful about how you create and publish it.
One of the guidelines for search algorithms when evaluating a website is the EEAT criteria. This acronym stands for experience. expertise. authoritativeness. and trustworthiness.
Google ranks content created by authors with relevant experience or authority on the topic better. especially in cases where it concerns so-called YMYL (Your Money Your Life). These are websites active in areas such as healthcare. lifestyle or finance. where false or misleading information on the site could cause some harm to the user.
To assess the EEAT rate. Google you can use a corporate account robots use PageRank or link quality. but also the expertise of the authors. current authority. transparency. or practical experience.
Keywords Incorporating keywords (KW)
and phrases that your potential customers are searching for is essential for content creation. However. with AI’s ability to process natural language. you need to go further and also assign appropriate context and intent to your keywords.
Optimize KW to:
- Semantic related phrases and facts (entities): For example. if you offer cloud data storage services. related belgium numbers entities might address backup. disaster recovery. or data management.
- Contextual intent: For example. if someone searches using the phrase cloud migration . they may be interested in the cost of such an operation. its technical implementation. or a successful strategy.