Yandex can sometimes be overlooked in SEO work. Of course, one of the most important reasons for this is that Yandex has a low market share in Turkey. In this article, I wanted to leave the market share aside and list the actions that can be taken in SEO with the information we obtained with this tool.
With Yandex Webmaster, you can be really impressed when you see your mistakes that Improve Your SEO Performance tools can’t find, for free. Add your site and you can do SEO audit by looking at the mistakes and analysis that Yandex will find about your site. For example, if there is a duplicate content problem on your site, it shows its suggestions very clearly;
Note: You must verify your site with Yandex Webmaster to see the errors in this article .
1. Title and Description Duplicates
In the Indexing section, you can see if there are saudi arabia telegram data duplicate meta tag structures on your site. This was already in the old Search Console. You can edit duplicate structures as an action; however, sometimes you will come across URLs that will make you wonder “ is there such a URL on my site ?” and you may even see pages:
For easier analysis, you can download the data.
2. Keyword Grouping
In the Managing Groups section, you can see which words were used by visitors who came to your site via Yandex. So, what is different here, you may ask?
You can analyze only brand queries in the same group by selecting the words you want, as in the example I did. You can also create different groups for other words you want:
3. Site Quality Index (SQI)
According to the SQI metric, which measures the quality of sites, you can see what quality score not only you but also your competitors have according to Yandex’s own calculation system:
You can determine your general situation by adding your desired competitors to the table:
4. Spam & Low Quality Content
If you are continuing your work on the Yandex market, be sure to check if there is a penalty specific to your site in this section. If your site has been penalized, fix it and send a request with the “I’ve fixed everything” button:
Sometimes false warnings may appear in this section; but after you apply using the button I mentioned, things will be fine within 1 week.
5. Keyword Tracking & Page Monitoring
It can sometimes be difficult how to create a lead generation chatbot to find a rank tracker that is only for Yandex. You can follow the words from the section below and apply all the filters you want on the table:
You can track not only kw tracking but also 100 URLs you want. In the example below, you can see that the page was excluded from the index with “noindex” but then re-indexed:
If your pages are your KPI pages that are very important to you, and some of them are redirected with 3xx, following the final URLs and checking the redirects will be the right action:
6. Yandex Trends
According to Yandex data, you can see ar numbers the change in Yandex organic traffic not only for you but also for similar sites in the same category. In fact, you are performing an organic competitor analysis specific to Yandex:
7. Suggested Words
According to Yandex.Direct statistics, you are shown the words that can bring you extra traffic for the next 30 days. You can improve your pages with these words by identifying the appropriate ones:
8. Noindex Pages
The crawl statistics already summarize the crawl status of the site with HTTP status codes. The striking part here is that the pages excluded from the index with “ noindex ” are shown:
9. Low Quality Pages
You can see your low quality pages and analyze why they are not indexed. My advice to you is not to act directly on this report. Sometimes, even if there is no problem with the page, this report may include relevant high quality pages:
For example, 24.85% of the pages not indexed were due to such low-quality pages:
You can also identify pages that have been added to and deleted from the index. If pages have been excluded from the index without your knowledge during a certain period, you can immediately take steps to analyze these pages:
10. Crawl Rate
On large sites, YandexBot can sometimes send out a lot of requests, which is unusual. In such cases, you can adjust the bot’s crawling frequency so that it doesn’t harm users’ access to the site:
11. Sitelinks
Although this settings screen does not appear on every site, you can intervene in the sitelinks. Section on Yandex SERP and display any of the appropriate links:
12. External & Internal Links
As with SEO tools, you can detect pages that have fallen to 4xx or 5xx from the backlinks coming to our site. Starting from sites with high SQI values, you can direct the pages. To relevant pages with 301 or examine the reasons why they are not opening:
You can also perform similar analyses on internal links. The “link age” metric in particular can make your job easier in some analyses:
I tried to convey to you the details that I consider important regarding the use of Yandex Webmaster in bullet points. I hope you can use the information here to fix your site’s SEO deficiencies.
